Product Design UX/UI - Case Study
THE CHALLENGE
In a niche market, meal kit companies are a growing sector of the US economy.
In order for Gobble to stay at the top of its game, it must continue to innovate, with the help of our Silicon Valley investment partners we will drive what connection to its customers.
OBJECTIVE
• Introduce an app to enable it's customers more choice connectivity to the brand and to continue building upon its data-driven algorithm technology.
• Use data-driven technology to understand the customer needs to be based upon customer profiles and preferences.
• Expand product offering at a premium level to loyal customers.
• Increase customer enrollment and retain customer loyalty
SOLUTION / MVP
• Extend connection to customers by building upon data-driven algorithm technology helping to understand the customer needs and expand its product offering.
• Offer exclusive members feature, that is HTML5 hybrid for mobile and web responsive.
• Develop an app to enable its customers more choice connectivity to the brand and offer premium service to retail loyalty and help a busy nation learn to cook healthy and efficiently.
• Learning to cook takes time, guidance, and planning. The Curious Cook needs a solution that will help meet their busy schedule
• Tailor choices toward the user. Based upon customer profiles & preferences, understanding user choices
KEY TAKEAWAYS - GOING FORWARD
Deeper and broader survey and user testing: Testing of our MVP (the demographic the busy professional market and the dual working house hold.
• Addressing demographic according to research:
• Men are 40% more likely to purchase kits than their female counterparts across all generations
• Millennials and Generation X consumers are 321% more likely to purchase meal kits than older generations.
• Addressing Packaging Waste:
A major concern for most Millennials and Generation X consumers.
Fact; there’s still an awful lot of plastic shipped within their meal kits. While meal kits are big business, racking up more than $5 billion in sales, that means there’s an awful lot of single-use plastic being shipped out as well. 91% of all plastics will never be recycled.
300 million tons of plastic are produced every year, and 50% of that is intended for single-use and is 100% un-recyclable. It’s another plastic water bottle that will inevitably find its way into the ocean or a landfill.
